Join us for this educational breakout session and learn from Indigenous Tourism partners that have been changing lives, touching souls and improving their communities through tourism and education. Listen to Jaquie Jamieson from Six Nations Tourism, Aicha Smith-Belghaba of Esha’s Eats, and Heather George of the Woodland Cultural Centre, as they discuss their different journeys, learning and growing from overcoming challenges, and hopes for the future. Attend this session to discover how to craft niche experiences and tailor marketing tactics to resonate with your audience. Explore how niche marketing differs from broader marketing strategies, and how to identify and define specific target audiences that align with your products or experiences.

This session offers an overview of Destination Canada’s new Traveller Segmentation Program, highlighting how the segments were developed and their relevance to your tourism business or destination. Discover how aligning with this program can enhance your ability to target travelers effectively, while balancing economic value with responsible and sustainable practices, ultimately fostering stronger industry collaboration and smarter decision-making.

Enhance your tourism business’s online presence with effective digital marketing strategies for the busy spring and summer seasons. This engaging, hands-on session with Nicole Mickelow, owner of Mnemonics Media, will guide you through creating impactful online campaigns designed to attract more visitors and increase bookings. In this focused hour, you’ll gain practical, readily applicable tactics to improve your digital outreach and stand out in a competitive market. From developing compelling content to choosing the right channels, this workshop covers essential aspects of digital marketing and you’ll leave with an upgraded skillset to elevate your marketing efforts.

In this session, we’ll explore how AI is revolutionizing the tourism industry across multiple fronts. Personalized Guest Experiences & Dynamic Pricing will focus on how AI allows operators to deliver customized itineraries and experiences by analyzing real-time customer data, while dynamically adjusting pricing to optimize both revenue and occupancy. Moving to Operational Efficiency & 24/7 Service, we’ll see how AI-driven automation and predictive tools reduce staff workload, streamline logistics, and provide round-the-clock guest support, enhancing overall customer engagement and resource management. Join us to discover how AI can elevate every aspect of the tourism experience for a more profitable, efficient, and environmentally friendly future.

To offer everyone access to this brand new Destination Canada talk, we are offering it again!

This session offers an overview of Destination Canada’s new Traveller Segmentation Program, highlighting how the segments were developed and their relevance to your tourism business or destination. Discover how aligning with this program can enhance your ability to target travelers effectively, while balancing economic value with responsible and sustainable practices, ultimately fostering stronger industry collaboration and smarter decision-making.

Visitors to Southwestern Ontario are drawn by a diverse array of attractions, from sports and recreation to business travel, culinary experiences, and agritourism. This session will explore the various types of visitors to the region, their motivations for coming, and their modes of transportation. With the environmental impact being a critical concern for the industry, understanding visitors who prioritize sustainable travel methods is more important than ever. This session will identify these traveler types and provide insights on how to attract more eco-conscious travelers.