Why Attend?

1. Expand your Network

Connect with tourism representatives from various regions, including local business owners and municipal and provincial leaders. With over 250 attendees, this tourism conference gathers Southern Ontario's foremost tourism influencers, offering an exceptional opportunity to connect, network, and gain insights from industry experts.

2. Learn from Esteemed Experts

We bring together tourism experts from across Canada to speak, inspire, and motivate. Keynote speakers address common industry challenges, our plenary sessions convene distinguished experts and thought leaders, while interactive breakout sessions focus on specific business interests, providing a platform for you to ask questions and tap into the speakers wealth of knowledge.

3. Hands-On Learning

Experiential learning tours provide immersive educational experiences that go beyond traditional learnings. These curated experiences showcase the destination and it’s terroir, take participants into real-world environments, and foster deep understanding and personal growth. From Culinary, Art, History, and Indigenous culture, there is much to celebrate and experience in Lambton County on our pre-conference learning tours!

4. Stay Informed about Industry Trends

Wondering about the latest developments in the tourism industry? The Southern Ontario Tourism Conference delivers up-to-date information relevant to your tourism organization and business. Stay informed about trends, best practices, and successful strategies to keep your business ahead of the curve.

5. Customize Your Learning Experience

Our goal is to empower you to select the learning experiences that align with your needs. Participants can choose from a range of breakout sessions and learning tours at the Southern Ontario Tourism Conference.

6. Intimate and Focused Learning Groups

Breakout sessions are a core component of the Southern Ontario Tourism Conference, offering participants the chance to delve into their areas of interest alongside like-minded industry peers. Session presenters are eager to answer questions to help you grow your business.

7. Practical Takeaways for Immediate Implementation

Our aim is for the knowledge you acquire to be practical and immediately applicable, whether it's in your own business or through collaborations with industry partners. Engaging with industry leaders allows you to gain insights from local owners and other tourism professionals and apply them to your own successful ventures.

8. Celebrate & be Inspired by Innovation

The 2024 Southern Ontario Tourism Awards will celebrate innovation, resilience, adaptability, and sustainability. This is your opportunity to reflect on your achievements and draw inspiration from the best in the industry. Help us celebrate!

9. Cultural Enrichment

The Southern Ontario Tourism Conference offers a unique opportunity to immerse yourself in the rich and diverse cultures of the region. Attendees can partake in a cultural learning tour and experience the beautiful Walpole First Nation - Bkejwanong (meaning where the waters part), listen in on our plenary panel session on Building Indigenous Relationships and hear from other incredible speakers. This cultural enrichment not only enhances your personal experiences but also equips you with the knowledge to be a good neighbour and support Indigenous partners and businesses.

10. It’s all about Fun!

As dedicated tourism partners, we understand the importance of rewarding your exceptional efforts. Our industry, much like our conference, is all about fun. Join us for an incredible opportunity to learn, connect, share laughter, and inspire with the best. Delight in the prestigious Regional Tourism Innovation Awards Gala, revel in an evening of dancing at the SoSocial event, and rekindle connections with fellow industry colleagues!